This preview shows page 2 out of 2 pages. A strategy of operational excellence is ideal for markets where customer… The concept of Customer Intimacy can be defined as the marketing strategy where the company or the supplier of a product or a service, wants to get closer to the customer to understand his or her needs and wants in a better way.. a. Ritz-Carlton Hotels was identified as a customer intimacy leader. E-ISSN 2281-4612 ISSN 2281-3993 … In his books on Competitive Strategy, ________ discusses generic strategies driven by keeping costs down and prices competitive, leading by differentiation (e.g., excellence in quality or innovation), or when appropriate, niche positioning. Being customer centric becomes a cultural way of life for the company and impacts everything from employee engagement to customer experience. B2C market strategy is for those companies which market their products directly to consumers. Course Hero is not sponsored or endorsed by any college or university. When selecting and creating your financial objectives, consider what you’re trying to accomplish financially within the time span of your strategic plan. 2.Summarize the main portfolios available. When writing a positioning statement, it is a good idea to abstract from the level of the brand's attributes to the _______ benefits to the customer. are willing to tailor their products to particular customer needs. Customer-intimacy is the ultimate customer-centric model, resulting in long-term relationships with the most valuable and profitable customers. are willing to tailor their products to particular customer needs. It is important to redefine what customer intimacy means in the digital era, and pursue a holistic, 360° strategy to achieve excellence in this crucial value discipline. Customer-intimate companies can, for example, get closer to their customers by following the steps outlined in the Peppers & Rogers Group IDIC customer relationship framework, says Peppers. Volvo is most known for which of the following? A logical conclusion Dom can draw from this perceptual map is ________. a. Grow shareholder value: The top goal of your organization may be to increase the value of your organization for your shareholders, stakeholders, or owners. 23. Which of these companies uses a strategy of customer intimacy a Home Depot 23, 48 out of 55 people found this document helpful. Value can b… Which of these companies uses a strategy of customer intimacy? The second customer segment is seeking more to do on their holiday and is not concerned about price. At the same time that these three companies are creating huge customer gains through custom-tailored operations integration, they are radically lowering their own operations costs. comprehension. Operational Excellence Customer Intimacy Product Leadership 4. “A specific strategic approach to the production and delivery of products and services” • Eliminate intermediate production steps • Competitive prices • Reduce transaction and other “friction” costs • Minimal inconvenience • Minimize overhead costs 5. Here the main focus centres on automating manufacturing processes and work procedures in order to streamline operations and reduce cost. So we made that the gauge of our attaining customer intimacy. To answer directly, customer intimacy is a strategy. 25. Which of these companies uses a strategy of operational excellence? Over promote it 25. Not one where the data-mining company pushes consumers’ figurative buttons to sell product. Amazon employs the customer intimacy strategy. 26. strategy, fits best with customer intimacy value discipline; because both CRM strategy and customer intimacy value discipline aim to develop long lasting profitable relationships with customers. Which of the following is NOT one of the 5 C's. Home Depot. Amazon tracks their account users preferences and recommends certain products that customer may like based on their recent searches and purchases. When writing a positioning statement, it is a good idea to abstract from the level of the brand's attributes to the _______ benefits to the customer. A strategy that creates a competitive advantage that allow the organization to fully engage with its customers. Customer Intimacy refers to the art of getting to know the Customer’s business and problems better and being able to provide solutions that alleviate the customer’s problems rather than just sell one’s product or service to the customer. Which of the following is NOT true based on this perceptual map? 28. If a brand has an exclusive image, it would make good sense NOT to _____. The first step involves a reversal of the normal ‘logic’ of business — and the next a significant organizational change. 32. For any company to properly execute on a customer intimacy strategy it has to be supported and encouraged one hundred percent by the CEO and executive team. Which of the following is NOT true based on this perceptual map. 22. More examples of companies that are providing complete customer solutions through customer intimacy include Nordstrom, Goldman Sachs, and Cabela’s. Dell uses which of the following strategies? Which of the following is Volkswagen's long-running advertising tagline? For most businesses, becoming customer-intimate is more of a transformation than a transition. The strategy lends itself to high-volume, transaction-oriented and standardized production that has little need for much differentiation. Strayer University, Suitland • MARKETING 100, Strayer University, Palm Beach Gardens • MKT 100, Strayer University, Fredericksburg • MARKETING 100, Edison State Community College • MKT MAR3802. Oh no! There preferences of social media, where they live, and how much money they earn. a long-term plan of action that a company devises towards achieving a competitive advantage over its competitors after examining the strengths and weaknesses of the latter and comparing 22. How? Shannon wants to communicate that Company ABC's brand has the benefits that the target market will value. Operational excellence 24. Are willing to tailor their products to particular customer needs. In the government, we tend to create products and services that try to be everything to everyone. The hotel chain has emerged as the industry standard for personalization in hospitality. These types of businesses can work online or in store. Product leadership refers to companies that ______. When you are writing a positioning statement, if you don't have real differences and cannot see a way to create them, then you can create a difference based on ________. Which of the following positioning combinations makes the most sense? Five of the eight brands are depicted as points close together on the map. the five brands are viewed as most interchangeable by consumers. Customer Intimacy companies pursuing a strategy of customer intimacy continually tailor and shape products and services to fit an increasingly fine definition of the customer. What is the other? Always prioritise your customers. It's a highly customer-centric strategy, in which an organization strives to build a lasting personal relationship with its customers, by continually customizing its offerings to meet their exact needs and wants. Which of these companies uses a strategy of customer intimacy? But I think real customer intimacy is created from a more closely balanced relationship between customer and brand. Jen is developing the positioning statement for a new line of sunglasses. 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