You can achieve a right balance between replicas and customizations and have the best of both approaches. Sutton and Rao have found that Scaling Up Excellence is far harder in practice than you might logically expect. Sometimes better means subtraction (p. 27, 110), and subtraction can even mean addition [like adding a load buster to direct employees’ attention to what matters most when mental demands are high and priorities collide and when it’s easy to lose or miss important information]. Let them model the right behavior, teach and train those who work with them, and give encouragement and constant direction. To grow efficiently, you need to create two conditions: You need to bring in more people with the 'right traits' - that is, with the right training and skills. is already available on 12min. Sorry, your blog cannot share posts by email. microbooks in text and audio. Create a compelling and different experience - When the CEO of Fiat took over Chrysler in 2009, everyone thought he would get rid of the company and sell only parts. In fact, publicists and sometimes even authors will ask me to review their books. In this summary, we’ll give an overview of the 3 key obstacles to growth, the 4D framework to overcome them and the 4 foundations to scale up your business. Let's learn how to scale our companies to the highest standards? Scaling Up Excellence brings loads of great stories leaders can draw on to ignite, plan, scale and make change initiative lasts. 5. #CYBERWEEK 12min - The train is passing by for the last time! To increase your scale, you need to change the way people think, feel, and act. Yum! (Read more). When you are working on scaling your company, be prepared to be in it for the long-haul. You are always trying to reach a balance point between much and little complexity. You need them, but never stop asking whether the time is ripe to cast them aside” (Sutton & Rao, 2014, p. 277). Note: Outsourcing can be a key enabler of scaling up for businesses. Once they go through all this and are hired, they need to go through six weeks of boot camp, where they perform small tasks going through twelve different departments. “To spread excellence, you need to have some excellence to spread” (Sutton & Rao, 2014, p. 181). There were no more reasons to steal the equipment. Use each type of communication that you can support. It is not uncommon for Facebook's senior engineers to be removed from their duties to work as mentors to new engineers at boot camp. For example, researchers found that when supermarkets played French-themed tunes, customers bought five times more French wine than German wine. To grow with excellence, you need to add new rules, processes, and technologies at high speed. The keys to scale up your business are attracting and retaining the right people, creating a truly differentiated strategy, directing flawless execution, and keeping cash reserves to weather the storms. Stick with us! When you name your enemy, you can make people commit to work and can inspire everyone to do their best. Sutton and Rao (2014) shared a great story about how Michelangelo finished the famous statue of David by working within the constraints imposed (must finish within 2 years; how it should look; and working with a piece of marble that a previous sculptor, Agostino di Duccio, had started but never completed). If they have money to buy at Home Depot, they have enough to pay someone to do things for them. From time to time, you need to remind people to stop relying on their instincts and start acting differently. He created a different experience for people to believe that Chrysler had a bright future and that's what happened. Only then will you be able to climb your company at high speed without losing your soul. A famous social experiment proves that putting on a poster with a pair of eyes facing you in a coffee shop makes you 50% less likely to leave without clearing your place and throwing your trash out. Promote collective pride - Use emotions to generate unity against the common enemy. This is good because everyone gets good at something, but it's bad because you need more people for it and the communication problems show up. “[M]indsets are double-edged swords. She has handpicked nine executives and generated an informal "thirst for change" group that reinvented the agency. The mentalities are always scattered and supported by the small clues that activate all the senses. The seven tools to generate a domino effect are: Use a top-down approach - Make people at the top of the hierarchy adopt and live the mindset you want to spread. Go Against Assumptions-A good example of this is IDEO CEO Tim Brown who, instead of having a private room, is accessible to anyone sitting in the center of the office, sending clear signals that he is willing to break traditions. Stoking the virtuous circle – to scale up excellence, leaders and teams need to keep finding ways to bolster belief in a hot cause, persuade others to live that mindset and work both belief and behaviour angles at the same time. (Read more), Dr. Robert I. Sutton is an organizational psychologist with a doctoral degree from the University of Michigan. The two biggest causes of bad behavior tend to be phrases like: I'm not paid to do this! At the time, Ogilvy suffered from losses from large accounts such as American Express and Campbell's Soup. Summary 'Scaling Up Excellence' is a bestseller that addresses a major challenge faced by high growth companies: growing fast without losing excellence and efficiency. The program was named "The Campaign of 100,000 Lives." But if it is productive friction, and if your team frames it that way, it can help build resilience . Management, with the help of a consultant, devised a simple but brilliant library system whereby any worker could check out any equipment at any time and this idea worked! Catmull and Smith fought, but Norby declined and gave them a 24-hour ultimatum to hand over a list of names. Sometimes people can get so caught up in processes and structures that their jobs lose their importance. For example: In the beginning, everyone tends to be generalists. 3. Summary: Unlike, my previous experience with Good Boss, Bad Boss, reading and completing the Scaling Up Excellence book left me feeling unsettled. This Buddhist-style approach has worked great for Yum! . Scaling Up Excellence - Chapter 3 Here are some selected quotes from Chapter 3 of Scaling Up Excellence by Robert I. Sutton and Huggy Rao. Start a free trial and gain access to the knowledge of the biggest non-fiction bestsellers. The hardcover book measures 5.8 inches wide, 1.3 inches thick, 8.5 inches long, and weighs about 15.2 ounces. SCALING UP EXCELLENCE is the first major business book about scaling and is co-authored by two Stanford professors: Robert I. Sutton and Huggy Rao. Engage some leaders with emotional intelligence - Seek out people who will put the highest good above their own goals and glory. Seven Lessons for Scaling Up Without Screwing Up, Lesson #1: Start Where You Are, Not Where You Hope to Go. For this domino effect to happen, you need to make everyone constructive to reiterate the desired effect. Hire the Right People - Experienced organizations hire the right people and provide ongoing and formal training to develop skills. You also need to position your people on new tasks. However, with Scaling Up Excellence, I found that my notes added up to a total of 20 pages! Lesson #4: Use Constraints as Guardrails that Channel, Rather than Derail, Ingenuity and Effort. The boot camp is where new employees learn about the culture of Facebook. of unlimited access! During the terrorist attack on the Taj Hotel (in Mumbai, India) on November 26, 2008, employees of the hotel risked their own lives and safety to help hundreds of guests escape. Available for: Read online, read in our mobile apps for iPhone/Android and send in PDF/EPUB/MOBI to Amazon Kindle. Growth only works when you can develop the feeling of "I own this place, and that place is my master." Eventually, the effect will be felt by all. Similarly, when German music was played, customers bought twice as much German wine. It's like a virus spreading. Keeping falling dominoes requires a sustainable work effort. Organizations need to be able to scale to survive. Bring Agents of Outreach - Get them to transfer information, run training, and spread expertise and ideas that align with your new mindset. 6. Even the smells, sounds, and colors can have a profound impact on how people feel. With this strategy, you observe your company through two prospects and use this to develop a plan to achieve your goals. The next day, Catmull and Smith presented Norby with only two names: Ed Catmull and Alvy Ray Smith. Enlist Energetic People - Use them to identify and eliminate bad behaviors. In his book, Robert I. Sutton and Huggy Rao use a variety of case studies, exemplifying their ideas and telling stories of companies that have succeeded or failed to climb. A Stanford professor of management science and engineering, whose books, articles,... Now you can! Hierarchies are good because they create a framework for the decision-making process. Simply stated, scaling is about finding pockets of excellence and building and spreading those pockets of excellence throughout an organization and beyond. Leave your email and you will receive a Read about the story about Stanford University’s own failed IT systems upgrade in 2003. Never forget the fact that great leaders are masters of the obvious - They eliminate bad behaviors before trying to generate good behaviors. This first edition was published by Crown Business Publishing in February 2014 in the English language. Countless business gurus suggest that if you hire the most skilled and motivated people, you'll get exceptional performances. . Create meetings where your staff can connect and discuss - These meetings can come in different formats and sizes and may include demo days, trade shows, daily or weekly briefings, meetings, and so on. Get rid of your rotten apples - Cut ruthlessly anyone who is lazy, arrogant, evil, incompetent or negative. Catholicism works with replicas. Efficient growth needs to make everyone believe and live with a new mindset. “[H]ire people whom you respect and who bring new thinking to the organization; whether you like them should be secondary. It’s about “moving a thousand people forward a foot at a time, rather than moving one person forward by a thousand feet” (Sutton & Rao, 2014, p. 5). Lesson #3: Use Your Mindset as a Guide, Not as the Answer. There are two generic ways, inspired by the great religions, of spreading a mentality in an organization: Fortunately, growing up with excellence does not demand that you choose exclusively between the mentality of Catholicism or that of Buddhism. Now has more than 4,000 KFCs and Pizza Huts in China. This is not true. For every leader, team or organization, the “problem of more” is universal: how do you spread pockets of excellence from those who have them to those who need them? Strategies for starting, sustaining and accelerating the virtuous circle a. The Taj Mahal Palace Hotel is a fantastic example of scaling up and especially about accountability. Growth does not just require you to start doing things better, but also stop you from doing things that are not useful. It’s about knowing when to add more complexity, when it’s just right, and when you need to wait a bit longer. 'Scaling Up Excellence' is a bestseller that addresses a major challenge faced by high growth companies: growing fast without losing excellence and efficiency. Download now and read for free. "And that's what I'll keep doing.". Simply stated, scaling is about finding pockets of excellence and building and spreading those pockets of excellence throughout an organization and beyond. By signing up, you will get a free 3-day Trial to enjoy everything that 12min has to offer. You cannot, nor should you, devour it. According to Sutton and Rao, this can be difficult to … Talking about a mindset is not enough. . The ultimate goal is to achieve economies of scale that would otherwise not be feasible. Public commitments demonstrate the responsibility of the people in your organization. Scaling Up Excellence is the first major business publication that deals with how leaders can effectively spread exemplary practices in their organization. Watch out for the clusterfug – The terrible trio of illusion, impatience, and incompetence. You can only exceed expectations if you first meet expectations. According to Sutton and Rao, this can be … To grow with excellence, you need to find ways to connect the realities of the now with the dreams of the future. End bad behavior - Make it fun for people to do productive and useful things. If you can not do this, at least put all the rotten apples on the same team, so they do not infect other people. Entering the Chinese Market: In 2006, Home Depot opened twelve stores in China that were exact clones of American stores. . To encourage the mindset, you are trying to replicate, use tools that encourage the use of multiple senses. By registering, you get 3 days It is fine to have a kick-off event and infuse some energy and excitement into an initiative, but make sure that you are serious about enabling and encouraging people in your organization to live the scaling mindset, or else it will not spread. Doing so enables people with a more productive mindset to develop. At Omnicell, a systems provider for health insurance providers, the CEO has created a ritual in which managers hang their jackets on a hook every morning as a sign that they are symbolically leaving their egos at the door. When you conclude that accelerated growth strategy makes sense, you should always keep in mind a few points: Focus on what you can do now and move on to build from there; Use your culture as a guide, but be ready to expand or renew your ideas to increase your growth; There will always be restrictions, and you need to learn to turn them into virtues. By letting your employees persuade others to think in this way, you can define any implementation challenges that may arise. Scaling up excellence: An interview with Bob Sutton Sutton discusses companies that have scaled up excellence and explains their success.